Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of this marketplace today. However, it is sadly just a lot of jargon for most of those who hear it and then use it to convey their thoughts. What exactly is digital marketing and what part of it vital for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is one. That is what Online marketing must be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is often a wider concept accompanied by social media marketing in the sense that, all social networking platforms are available digitally i.e. via the internet. However, there are other platforms that fall under digital marketing other than social media marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is actually a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it can help stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy all of them so as support keep reminding them with regards to their visit to the cost.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771